- Jesus Dorta
Branding, What is Branding?
If you have been long enough trying to become an artist, or anything related to being recognised, you probably have heard about branding.
Branding is your identity to the world, it is how the world perceives you, and it is fundamental you send the right message to the people, so they know what to expect from you.
Branding goes from the design of your logo, to how you speak in public appearances, it is key to plan ahead what your brand would tell, but it is not rigid, you can adapt it and change accordingly, many brands do a so called rebranding, so don;t be afraid of doing so if you feel that is not working for you.
here are some key elements to bear in mind.
1. Whats your story? This is whats the story you want to portrait to the people, from where you come, your roots essentially.
2. Colour scheme, what colours feel true to you, this may be weird, but choosing colours that you identify with as something to represent you may help you tone everything around them.
3. To who do you want to speak? You need to adapt your way to the people you want to talk to.
Here is a summary of our Brand for example.
We are Teide Records, A London based Record label, but our Roots are in the Island of Tenerife, from where our Founder is, Because of this, we use, blue, yellow and white colours in our website, along with oranges, why? Sun, Blue sky, Sea, all thing that represent Teide in general. also white yellow and blue are the colour of the Canarian flag. and we want to speak to you young artists, that are coming to the industry, and are lost in the whole business side of the industry, and we want to help by making it fair for you.
This is our Story, what is yours?