- Viktorija Rakunaite
Do You Know How to Promote Yourself?
Promotion, promotion, promotion - that's the word you will hear the most as an artist. Not talent, not interest, just promotion. If you create a masterpiece and no one hears it - was it a masterpiece? Or just wasted potential?
With this in mind, we are not a promotion agency, but we have learned a few things along the way.
1. To promote on social media. DO NOT USE YOUR PHONE, always access the Advertising sites on social media through a laptop or Pc. Why? Because they offer you greater opportunities to customise your ad to the people that will be interested in your music.
2. PROMOTION IS NOT SPAM. Obviously, we know what spam is. Right? Think again. Spam is accessing a private channel (email, phone, etc) that hasn't been granted to you willingly and using it for promotional content. What we are talking about is showcasing your content to people on public channels, this can be through social media or public places.
3. Promotion without follow-up is a waste of time and money. If you create a stunning ad that brings potentially hundreds or thousands of people and you don't have any more plans of creating similar content (more music, more videos, more anything you like), those hundreds of people won't show up again. Similarly, if you create a promotional campaign and you haven't got any prior content to make them stay until the new content arrives - that gives the same results.
Finally, showcase your art to the world, don't think promotion or paying for views is cheating. IT'S NOT. Big companies do it all the time. You are a business as well as an artist so think of it that way.
Plan your content, pre-campaign and post-campaign. This is not magic - you need a strategy.
Contact us if you have further questions.