There is many theories on how to build your fanbase as a newcomer into the music industry, you can showcase your music alone, which if it's good enough and you know basic of marketing you can build a fanbase around that.
Another approach is in case you music isn't quite a the level of attracting people by itself, you can use social media and livestreaming (not necessarily music) to build a fan base around your personna helping you grow at the same time as your music.
Or doing live gigs or concerts. If you can play an instrument or you are a Dj start to either organise or find gigs where you can showcase yourself ( now with covid 19 this route is harder) but not impossible.
Keep working on yourself, and start to learn as many craft as possible in order to stand out.
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